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INDIAN ELECTIONS
Art Direction / Motion Design / Illustration
Producer: Agence France-Presse
Journalists: Emmanuelle Michelle - Jonathan Walter
Art Direction / Motion Design / Illustration
Producer: Agence France-Presse
Journalists: Emmanuelle Michelle - Jonathan Walter
Awards
Communication Arts Design Competition 2024
Motion design category
Creativepool Annual 2024 - Bronze prize
Motion design category
Communication Arts Design Competition 2024
Motion design category
Creativepool Annual 2024 - Bronze prize
Motion design category
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The legislative elections in India, a monumental event with 970 million eligible voters, or one human in eight, hold immense global significance. Agence France-Presse, a leading international press agency, covers this major event in text, video, photo, and videography.
India is often associated with a vibrant atmosphere, but Indian parliamentary elections are marked with black ink. Each ballot is printed, and assessors apply a dark ink mark to one of the fingers of each voter. To avoid falling into stereotypes or even into a form of orientalism, I decided to dismiss an artistic direction focused on color in favor of a minimalist graphic, with a light background and elements in black and shades of gray that remind these inks. Several elements are textured to give the aesthetic a sensitive dimension. These graphic frames are delicate and meticulous, as realized with pencil: a discreet reminder of the complex engineering necessary for these elections of exceptional scale.
India is often associated with a vibrant atmosphere, but Indian parliamentary elections are marked with black ink. Each ballot is printed, and assessors apply a dark ink mark to one of the fingers of each voter. To avoid falling into stereotypes or even into a form of orientalism, I decided to dismiss an artistic direction focused on color in favor of a minimalist graphic, with a light background and elements in black and shades of gray that remind these inks. Several elements are textured to give the aesthetic a sensitive dimension. These graphic frames are delicate and meticulous, as realized with pencil: a discreet reminder of the complex engineering necessary for these elections of exceptional scale.
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The characters come to serve the dynamism of the animation. They are humanoid but unrealistic; they hop, wiggle, dance, and jump. Exaggeration is there to bring a form of humor and theatricality to the movement.
