INDIAN
ELECTIONS
Art Direction /Motion Design
Producer: Agence France-Presse (In-house)
Awards: Communication Arts 2024 Design Competition - Motion design category
Creativepool - Bronze prize
Journalists: Emmanuelle Michelle - Jonathan Walter
The legislative elections in India, a monumental event with 970 million eligible voters, or one human in eight, hold immense global significance. Agence France-Presse, a leading international press agency, covers this major event in text, video, photo, and videography.
India is often associated with a vibrant atmosphere, but Indian parliamentary elections are marked with black ink. Each ballot is printed, and assessors apply a dark ink mark to one of the fingers of each voter. To avoid falling into stereotypes or even into a form of orientalism, I decided to dismiss an artistic direction focused on color in favor of a minimalist graphic, with a light background and elements in black and shades of gray that remind these inks. Several elements are textured to give the aesthetic a sensitive dimension. These graphic frames are delicate and meticulous, as realized with pencil: a discreet reminder of the complex engineering necessary for these elections of exceptional scale.
India is often associated with a vibrant atmosphere, but Indian parliamentary elections are marked with black ink. Each ballot is printed, and assessors apply a dark ink mark to one of the fingers of each voter. To avoid falling into stereotypes or even into a form of orientalism, I decided to dismiss an artistic direction focused on color in favor of a minimalist graphic, with a light background and elements in black and shades of gray that remind these inks. Several elements are textured to give the aesthetic a sensitive dimension. These graphic frames are delicate and meticulous, as realized with pencil: a discreet reminder of the complex engineering necessary for these elections of exceptional scale.
