EUROPEAN
UNION
Art Direction / Motion Design
Producer: Agence France-Presse (In-house)
Journalists: Emmanuelle Michelle - Jonathan Walter
In 2024, Europe is voting! The Agence France-Press covers the elections and, for the occasion, launched a series about the running of the European Union. For these episodes of 1’30 minutes each, which declined in at least five languages, I opted for a modular design where I represented characters through simple and geometric shapes.
They are dynamic and funny and tend to appear when we would not imagine it; the idea was to offset the very formal and austere image of the European Union functioning and turn abstract concepts into visuals. The blue and yellow colors bring the European flag to mind, while textures and movements help give life to a tricky subject.
